FUN BOX

The Toyota Land Cruiser FJ might just be the SUV you're looking for

- By Kap Maceda Aguila

IT WAS QUITE a difficult ask to get a clean shot of one of the most popular attractions at the Toyota pavilion of the Japan Mobility Show 2025. During the two press days we were at the Tokyo Big Sight — indoors and away from the nippy cold starting to pull down the mercury in this part of the world — there always seemed to be someone waiting for his or her turn to get a selfie, or to create a video spiel, in front of the vehicle on the floor.

The vehicle in question? The so-called Toyota Land Cruiser FJ — an obvious combo of two memorable, hallowed nameplates: the Land Cruiser and FJ Cruiser.

According to Toyota, the Land Cruiser was first launched as the Toyota BJ in 1951, and promptly built up its cred as the first vehicle to “climb to the sixth station of Mount Fuji,” an obviously impressive feat. “Since then, it has fulfilled its mission of delivering safety and security to all types of people in places that only the Land Cruiser can reach. Developed and refined based on global, real-world customer usage... (it) allows people to go anywhere and everywhere, and return safely,” continued the company in a release.

The success of the Land Cruiser (or, simply, LC) cannot be denied. Per Toyota, cumulative sales of the LC (including platform siblings Lexus LX and GX) have reached about 12.15 million units in over 190 countries and regions worldwide as of the end of August this year.