A new breed of efficient hybrid sedans

Toyota unveils all-new ATIV as its most affordable hybrid car

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TOYOTA MOTOR PHILIPPINES (TMP) has launched the all-new ATIV, a compact hybrid sedan for Filipino drivers who value both sustainability and everyday practicality.

The ATIV joins Toyota's growing range of hybrid vehicles in the Philippines, standing alongside the popular Vios. With its debut, Toyota strengthens its effort to offer sustainable mobility options across different market segments.

TMP First Vice-President for Vehicle Sales Operations Elijah Sue Marcial said the company understands the hesitation buyers may feel about purchasing their first hybrid car. She said the ATIV was built to address those concerns by combining Toyota's dependability with the convenience of hybrid technology.

"The All-New Toyota ATIV is another statement of Toyota's continued mission to bring electrified mobility within reach of more Filipinos," Ms. Marcial said. "We know choosing your first car, and an electrified model at that, can be a bold decision, so the ATIV makes it simple and easy by delivering modern HEV features, while providing peace of mind with reliability, safety, ease of ownership, and joy of use."