A chicken-beer alliance

WHILE Korean fried chicken is fast becoming a staple for Filipinos, we haven’t completely embraced the culture of chimaek (a portmanteau of the Korean words for “fried chicken” and “beer”), a combination that began to gain popularity in South Korea in the 1970s.

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Enter Daily Beer, one of South Korea’s leading fried chicken brands which elevates the concept with craft beers, flown in from South Korea.

It opened its first branch in the Philippines in Pasig's Arcovia City on Nov. 30, with a media preview the day before on Nov. 29.

"Everywhere in the world, there’s a lot of fried chicken, and there’s a lot of beer. But most fried chicken places use commercial, mass-produced, generic beer, which is not considering the food pairing at all," said Sang Jin Lim, the chief executive officer of Daily Beer Co., Ltd. (which first opened in 2014), speaking through Jay Lim, Business Development Division/Global Business Manager Daily Beer Co., Ltd.

"We specifically make beers for the fried chicken we have," said Mr. Lim. "It’s perfectly tailored for our dishes."