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Zepto closes gap with Blinkit in qcom app installation reach
Business Standard
|January 23, 2026
The battle for supremacy in India’s quick commerce space is getting fiercer, with Zepto nearly catching up with its rival — Blinkit — as both players expanded their app installation penetration across the country in calendar year 2025.
This rivalry has driven a major transformation in the grocery business over the past three years, pivoting from scheduled deliveries to instant fulfilment.
Installed app penetration refers to the percentage of active smartphone and tablet devices in a defined market that have a particular app installed at least once during a given period.
Latest data from Sensor Tower shows that Eternal owned Blinkit has expanded its installed app penetration nearly threefold to 15.2 per cent in CY25 from s.8 percent in CY22.
Diese Geschichte stammt aus der January 23, 2026-Ausgabe von Business Standard.
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