Stars and numbers guide luxury homebuyers as well

Developers say even the most globally exposed buyers see the practice less as a superstition and more as symbolic alignment

- PRACHI PISAL

What was once seen as a generational practice has now found resonance among young homebuyers—a significant share of high-end buyers consulting astrologers or numerologists when finalising their house purchase.

They are seeking specific floors, flat numbers, or possession dates aligned with auspicious planetary positions.

Developers say that even the most globally exposed buyers — who may be entrepreneurs or even working professionals — see the practice less as a superstition and more as symbolic alignment. “Earlier, such beliefs were primarily observed among older buyers, but now we see younger buyers showing interest in aligning purchases with numerological or astrological significance,” said Amit Jain, chairperson and managing director, Arkade Developers.

He added, “It’s less about superstition and more about personal choice.”

Jash Panchamia, executive director at Jaypee Infratech, said that even buyers less guided by tradition tend to avoid “inauspicious” periods. “The timing of a purchase can influence buyer confidence just as much as the property itself,” he said.

According to Santhosh Kumar, vice-chairperson of Anarock Group, over 50 per cent of luxury homebuyers in Tier-1 cities consider astrology, numerology, or