Retailers expect double-digit growth as Black Friday sales go live

Retailers are expecting a double-digit growth in footfall and in overall sales during the Black Friday period, which they believe would also pave the way for a strong close to the year as they rolled out limited period “steal deals” beginning Friday.

- AKSHARA SRIVASTAVA

Shopping mall operators are expecting good business during the extended weekend as people pour in, queuing up outside stores and trial rooms alike.

‘The early festival start has helped sustain steady traction across DLF malls, “with a 20 per cent rise in footfall giving us a solid lead-in to Black Friday as shopper confidence improves steadily,” said Pushpa Bector, senior executive director and business head at DLF Retail.

With strong offers and early trends showing healthy interest across categories, Bector expects to see a strong double-digit uplift over the Black Friday period, paving the way for a strong close to the year.

At Phoenix Malls, too, the Black Friday weekend remains one of the most significant milestones in the retail calendar and the malls will stay open till midnight.