On your mark, get set, go!

ELECTION-READY: From December 2023 to early April 2024, the BJP's schedule is packed. Its workers are on their toes to win over voters once again, with the idea of 'Amrit Kaal'. Radhika Ramaseshan writes

- Radhika Ramaseshan

From December 2023 to early April 2024, the Bharatiya Janata Party (BJP) has mapped out a series of nationwide programmes aimed at keeping its karyakartas - the workers who form the backbone of the party's massive organization on their toes. These programmes are based on the concept of "Amrit Kaal" (translated by the National Democratic Alliance (NDA) government as "the Era of Elixir" in an official release), which encapsulates Prime Minister Narendra Modi's vision for a "New India" by 2047.

This vision includes transforming "Bharat" into a developed nation that will join the ranks of the First World elite, eradicating remnants of a "colonial mindset", fostering national pride and unity, and promoting a sense of civic duty among citizens. The wrapping on this package - replete with elements of the BJP's world view of cultural nationalism and an "Akhand Bharat" is Modi's persona.

In a recent media conclave, Union Home Minister Amit Shah was asked to spell out the BJP's agenda for the 2024 Lok Sabha elections and to explain the "magic" that would ensure the Modi government's return for a third term.