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Kotak Mahindra Bank Launches 'Solitaire'
Business Standard
|July 24, 2025
Kotak Mahindra Bank is intensifying its focus on the affluent segment with the launch of its new offering — "Solitaire" — an exclusive invitation-only programme, which aims to offer top-tier privileges, access to advanced investment tools, and personalised services tailored for this customer base.
According to the bank, the eligibility hinges on salaried individuals maintaining a relationship value of ₹75 lakh with the bank, and ₹1 crore for self-employed individuals.
"It's not about account balances — it's about total relationship value across deposits, investments, loans, insurance, and demat holdings offered by the bank and it is calculated at a family level," the bank said, adding that "Solitaire" is available by invitation only. "Customers are invited based on their relationship value and engagement across Kotak's ecosystem," the bank said.
The bank did a soft launch of this programme two and a half months back and has received encouraging response, it said.
Diese Geschichte stammt aus der July 24, 2025-Ausgabe von Business Standard.
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