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Jewellery, coins or ETFs? Experts' pick for investment in gold

Business Standard

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October 04, 2025

Prices of gold usually rise during Diwali and Dhanteras as demand sees an uptick. But those planning to invest in the yellow metal often face a dilemma: In what form should they buy it?

There are many options like jewellery, gold coins, digital gold, and gold exchange-traded funds (ETFs). We spoke to experts to find out.

Physical gold versus gold jewellery

Bars or coins often outperform jewellery for investment purposes, as they have higher purity and come without heavy add-on costs.

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