India’s cricket economy has just scratched surface, says Knight Riders CEO

With the major franchises in the Indian Premier League (IPL) observing a rise in their brand valuations, Venky Mysore, chief executive officer (CEO) of Knight Riders Group and Red Chillies Entertainment, said that India’s cricket economy had just scratched the surface in terms of billion-dollar valuations.

- ROSHNI SHEKHAR

“People are talking about the valuations of IPL teams, but essentially, what has happened is people talk about billion-dollar valuations... We have literally just scratched the surface because cricket has been around for the longest time,” Mysore said in his keynote address at Ficci Frames 2025.

He further added, “I will give you a parallel, as we have setup a team in LA (Los Angeles). In LA, there are two football teams, there is a baseball team, two basketball teams, there’s an ice hockey team, and then there’s Major League Soccer (MLS), all in one city. Here, the lowest valuation of any team is a billion dollars, while the highest valuation is almost $5 billion.”