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India priority market for Costa Coffee: Global CEO
Business Standard
|October 07, 2023
India is among the top 10 priority markets for British coffee chain brand Costa Coffee, where it would add around 40-50 speciality coffee stores every year
Costa Coffee, which entered India in 2005, is a subsidiary of the Coca Cola company. It operates in the country through its franchise partner Devyani International.
"We have a partner, which is committed to growth. Our plan is to open 40-50 new stores every year. If we see opportunities to do more, we will do it," said Philippe Schaillee, global chief executive officer, Costa Coffee at a media roundtable on Friday.
The brand opened its 150th store in India in New Delhi on Thursday.
It also announced its partnership with multiplex chain PVR-INOX. It is also banking on its partnership with the ICC Men's World Cup to capture a bigger piece of the pie.
Diese Geschichte stammt aus der October 07, 2023-Ausgabe von Business Standard.
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