Gen Z Drives Expansion Plans for Hospitality Firms
Business Standard
|May 03, 2025
The GenZ, with a growing penchant for off-the-beaten experiences, has made hospitality companies sit up and take note of their wishes.
Many chains are expanding presence in the country, while serving unique experiences that draw interest from the younger consumer cohort.
Araiya Hotels, helmed by Leela Hotels scion Amruda Nair, has witnessed an interest in well-rounded wellbeing getaways from the new crop of GenZ travellers.
The chain, which currently operates four properties, Gir, Palampur and two in Uttarakhand, plans to reach 10 properties by the end of the ongoing financial year.
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