FMCG distributors move CCI over qcom practices

Oppose appointment of platforms as direct distributors

- SHARLEEN D'SOUZA

The fast-moving consumer goods (FMCG) distributors' association has written to the Competition Commission of India (CCI) flagging unfair practices, such as predatory pricing, deep discounting, and monopolistic tendencies, by quick commerce (qcom) players.

The All India Consumer Products Distributors Federation (AICPDF) has also expressed concerns over the operational model of qcom platforms in relation to the country's Foreign Direct Investment (FDI) regulations. It pointed out several challenges faced by the traditional supply chain due to the rapid growth of quick commerce, particularly the appointment of these platforms as direct distributors of FMCG items by various companies.