Distribution Takes Center Stage for SIF-Ready Funds

With the specialized investment fund (SIF) licence in their bags, and scheme approvals in sight, the first set of entrants in the SIF space has started working on the distribution puzzle.

- ABHISHEK KUMAR

Five fund houses — SBI, Edelweiss, Quant, Mirae, and ITI — say they have initiated discussions with key distribution verticals, including wealth management firms, banks, and national and individual MF distributors (MFDs).

"We are proactively engaging with all key distribution segments, including banks, MFDs, and wealth managers. Among them, MFDs and wealth managers are well-positioned to drive SIF distribution. They already cater to a sizable base of high networth clients, and are well-equipped to understand and communicate the strategic nuances of SIFs, making them strong partners in this space," said Radhika Gupta, managing director and chief executive officer (MD & CEO) at Edelweiss Asset Management.