Curtains Rise Today on Tesla's India Foray

Despite the high-profile nature of the launch, the atmosphere at the site was muted.

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There was little buzz on the ground, with no gathering of onlookers outside the showroom. Access remained tightly controlled, restricted to those with scheduled appointments. While no private security firm had been brought in, in-house security enforced strict no-photography rules.

"Security at Maker Maxity is always tight," said a person familiar with the complex's operations. "Nothing can be brought in or taken out easily—it's part of the standard protocol." Tesla appeared to be overseeing every detail of the site's readiness. The company has not outsourced security or maintenance services. Extensive cleaning, including polishing of the marble flooring, has been carried out both inside and outside the facility.

True to its global playbook, Tesla will operate via its company-owned-company-operated (COCO) model, avoiding India's traditional franchise-led dealership approach.