As Delhi-NCR grapples with pollution, air purifier sales spike

Sales of air purifiers are once again inching up in Delhi and National Capital Region (NCR), as Air Quality Index (AQI) continues to remain in the 'very poor' category in the region.

- AKSHARA SRIVASTAVA

Electronic retailers across the city are seeing more walk-ins as well as customers raising specific queries about air purifiers.

"Brands such as Dyson and Philips are the most sought-after by customers. We end up selling at least four to five purifiers a day. Sometimes, people place bulk orders of three or four purifiers for separate bedrooms," said a salesperson at the Croma store at Preet Vihar.

At Vijay Sales outlets, the traction is higher.

"Before Diwali, we used to sell 10-15 units of air purifiers a day, but that has shot up to 20-25 units a day now as pollution level remains high and AQI poor," said a salesperson at the brand's Karol Bagh store.