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AI push: Google bets on India's farms, languages

Business Standard

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July 11, 2025

Tech giant's new AI initiatives target farming productivity, cultural representation

- PEERZADA ABRAR

Google launched open-source artificial intelligence (AI) initiatives on Thursday, targeting India's agriculture sector and cultural representation in AI models. The tech giant introduced its Agricultural Monitoring and Event Detection (AMED) Application Programming Interface (API), which tracks crop and field data across India to help developers create farming productivity tools.

Researchers at Google DeepMind also partnered with IIT-Kharagpur through the company's Amplify Initiative to build datasets capturing India's linguistic and cultural diversity for integration into large language models (LLMs).

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