Tesco brings back blue and white striped Value logo

Tesco is bringing back its blue and white striped Value logo as it launches a “significant” step up in its price war with Aldi.

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The UK’s biggest grocer said the return of the blue and white stripes - which it dropped in 2012 - would “symbolise value at Tesco” and would be “front and centre of a major marketing campaign highlighting the low prices available on leading branded products”.

At the time, The Guardian reported that Tesco had “ditched its blue-and-white striped Value label in favour of a new softer brand” as a way of trying to “relieve consumers of the embarrassment of buying the cheapest products on its shelves”.