YouTube Shopping, Shopee tie-up thriving

E-commerce sector continues to prosper

- SUCHIT LEESA-NGUANSUK

Thailand's e-commerce sector continues to grow due to intensifying market competition, fuelled by rising video commerce and competition in providing faster delivery times.

YouTube Shopping recently celebrated its first anniversary in Thailand and the first anniversary of its partnership with Shopee in the Thai market.

This partnership has contributed to a surge of more than 400% in its shopping-related viewing time.

Additionally, 35% of eligible creators have signed up to its affiliate programme.

“We are building the next growth path for creators, who have become the most influential drivers of culture, connection, and commerce,’ said Sapna Chadha, vice-president of Southeast Asia and South Asia Frontier at Google, the owner of YouTube.

There are 1,300 YouTube channels in Thailand that have over 1 million subscribers, a 30% increase over the number of channels falling into this category last year, highlighting the thriving creator ecosystem.

YouTube launched YouTube Shopping in Thailand in October last year, making Thailand the fourth market in the world and the second within Southeast Asia.

YouTube Shopping is now an integral part of the shopping journey, with overall video commerce platforms in Southeast Asia quadrupling in size over the past two years, now making up 20% of all e-commerce transactions in the region.

YouTube continues to invest in artificial intelligence (AI) tools, such as Gemini, to help creators bring ideas to life, empowering their creative journey.