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WHEN CRAFT BECOMES CUISINE

Bangkok Post

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November 28, 2025

THE FINEST DINING EXPERIENCES ARE MEASURED NOT BY OPULENCE, BUT BY THE ARTISTRY, HONESTY, AND HERITAGE BEHIND EVERY PLATE.

WHEN CRAFT BECOMES CUISINE

Thailand's culinary scene was recently stirred by a debate over the price of a crab omelette.

Jay Fai, the country's one-Michelin-star street food legend, came under scrutiny after charging a diner 4,000 baht for a special version of her signature dish — normally priced at 1,500 baht — without prior notice.

The controversy, swiftly addressed by the restaurant, ignited a broader philosophical question: what is the true value of a meal?

At its most basic, food is sustenance — the very opposite of luxury. Yet once we move beyond necessity, we enter a world defined by choice, quality, and indulgence. This is where the art of flavour begins to transcend function.

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