Trump launches $250 perfume dubbed ‘Victory’

As the Senate debated through the night Monday, going back and forth on President Donald Trump's budget, the president made an announcement.

- ALISHA HARIDASANI GUPTA

“Trump Fragrances are here,” he posted on Truth Social that evening in between posts about tariff revenue and the spending bill. “They're called ‘Victory 45-47’ because they're all about Winning, Strength and Success.”

The limited edition fragrances for men and women come in 3.3-ounce bottles topped with a golden statuette of the president. His autograph is dis-played on the base. Each bottle costs almost $250 (about 8,100 baht), which is more than similarly sized luxury scents from the likes of Dior (its sig-nature Sauvage costs $165) or Chanel (the iconic No. 5 perfume costs $110).

Trump Fragrances add to an ever-expanding list of merchandise branded with Trump's name and like-ness, which now includes a cellphone, high-top and low-top sneakers, dia-mond-encrusted watches, guitars with “Make America Great Again” embla-zoned across the necks and digital trading cards featuring him in an array of theatrically heroic poses, sometimes in superhero costume. The products are sold through licensing deals that, according to his financial disclosures, bring him over $7 million in income.