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Tourism faces struggle to recover in 2026
Bangkok Post
|December 26, 2025
After a dramatic decline this year, Thai tourism may face an uphill battle to recover in 2026 as the same challenges are expected to persist.
In a bid to restore confidence in a sector hobbled by safety concerns, including grey businesses using Thailand as a transit hub, natural disasters and border disputes, the Tourism Authority of Thailand (TAT) is under pressure to address negative perceptions.
The main challenge is addressing the root causes of these concerns.
The agency plans to kick off 2026 by leveraging the global fame of Thai pop star Lalisa Manoban, recently appointed as the "Amazing Thailand Ambassador", to promote tourism in the country.
Diese Geschichte stammt aus der December 26, 2025-Ausgabe von Bangkok Post.
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