Temu and Shein see sales surge in US

Online shopping giants Temu and Shein saw their sales rebound in March and April as US shoppers stockpiled products like makeup brushes and home appliances before tariff-led price increases rise.

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Shein recorded some of its best US sales growth in the past 12 months as revenue jumped 29% in March compared to a year earlier and then surged further to 46% over the first 11 days of April, the latest date for which data is available. Meanwhile, PDD Holding’s Inc’s Temu saw growth of 46% and 69% over the same portions, according to Bloomberg Second Measure, which analyses credit-card and debit-card data. The accelerating growth for the two platforms came after a slowdown in February, when both companies posted their slowest growth in the past year.

Sales had been resilient since March as President Donald Trump’s escalating tariffs sent a strong signal to consumers that prices are likely to rise, four mes-chants selling on Temu and Shein told Bloomberg News. The US government’s decision to end from next month the “de minimis” exemption for small pack-ages worth up to $800 makes it likely prices will rise further.