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Bangkok Post
|October 03, 2025
Swarovski marks '130 Years Of Joy' with the Vienna Collection
As Swarovski celebrates “130 Years Of Joy” throughout 2025, expect the maison’s majestic waterfowl gracing the anniversary editions.
Global creative director Giovanna Engelbert has reinterpreted the Swarovski Swan for statement pieces under the commemorative Vienna Collection.
“The swan is a beautiful, almost mythical creature that represents grace, beauty, eternal love and transformation. It was chosen as Swarovski’s emblem because it highlights our eternal love of crystal and the elegance of our artistry and creations,” said the global creative director since 2020.
The logo originally featured an edelweiss as a symbol of purity and beauty. Swarovski modernised its trademark in 1989 with a swan, inspired by the works of Gustav Klimt.
In 2021, Engelbert evolved the logo by placing the swan inside an octagon with strong edges representing the savoir-faire of Swarovski’s artisans.
The know-how includes meticulous crystal setting and high-jewellery techniques, used in crafting the Vienna Collection.
Diese Geschichte stammt aus der October 03, 2025-Ausgabe von Bangkok Post.
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