'Serve est' ThaiBev's 'AWESOME' move to cheer Kingdom's volleyball stars

>>Thai Beverage Plc has rolled out the “Serve est, Cheer Thailand to AWESOME” campaign to rally nationwide support for the Thai women's national team at the FIVB Volleyball Women's World Championship 2025, taking place from Aug 22 to Sept 7.

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Est Cola, ThaiBev's flagship nonalcoholic beverage brand, is serving as the local main partner for the event in collaboration with the Thailand Volleyball Association (TVA) and the Ministry of Tourism and Sports.

This marks a historic first for Thai volleyball, as the International Volleyball Federation (FIVB) has granted Thailand the honour of hosting the world-class tournament, which will see top national teams from around the globe compete on Thai soil.

The “Serve est, Cheer Thailand to AWESOME” campaign will feature a wide range of activities to boost excitement both inside and outside the arena.