Phuket enjoys surprise off-season arrivals hike

Phuket is seeing a big shift in tourism patterns as European travellers embrace off-season travel, with tourism revenue expected to grow by over 40 billion baht, or around 10%, this year, says the Phuket Tourist Association.

- ACHADTHAYA CHUENNIRAN

Tourists from the UK, Germany and France have shown rising interest in visiting Phuket during the green season, a period traditionally regarded as the off-peak months, said Thanet Tantipiriyakit, president of the association.

"This shift in travel behaviour is promising," said Mr Thanet. "Direct flights from Europe are increasing, particularly from France. The number of direct flights is one of the most important factors influencing tourist arrivals." He forecast tourism revenue in Phuket could grow by more than 40 billion baht in 2025, up from 498 billion baht last year. This would represent a 10% increase in value, although total visitor numbers may rise at a slower rate.