Nation to be a regional luxury retail hub

Strong synergy between tourism and retail sets stage for sustained growth, says CBRE Thailand

- 

Thailand’s luxury retail market is valued at $4.4 billion and is projected to grow by approximately 5% annually through 2028, placing the country at the forefront of luxury retail in Southeast Asia and seventh in Asia-Pacific, according to the property consultant CBRE Thailand.

The 2025 Real Estate Market Outlook by CBRE Thailand highlights a strong synergy between tourism and retail, supported by 35.5 million international arrivals in 2024 and the addition of over 410,000 square metres of downtown Bangkok shopping mall space between 2024 and 2025.

This robust expansion is providing luxury retailers with new strategic opportunities as demand from both affluent locals and international visitors rises.

In addition to tourism-driven gains, Thailand has made significant progress in attracting wealthy expatriates and foreign buyers through long-term visa programmes and its reputation as a “safe haven”.

With the recovery of airline capacity and favourable visa policies, the number of high-net-worth individuals (HNWIs) visiting and residing in Thailand is expected to further increase, presenting additional opportunities for retail developers.