Ministry draws up steps to tout Banthat Thong

The Commerce Ministry has proposed four urgent measures to position Banthat Thong Road as a global landmark for street food.

- PHUSADEE ARUNMAS.

Business operators in the Banthat Thong area have faced numerous challenges, including a decline in tourist numbers, higher costs for rental space and decreased purchasing power among Thais.

Commerce Minister Jatuporn Buruspat said the ministry recognises the potential of Banthat Thong Road and intends to develop it as a global landmark for street food.

To achieve the goal, the minister has proposed four urgent measures. These include strengthening business collaboration by forming an official committee as the primary channel for communication and decision-making to ensure unity.

He said the area must have a unique identity, which will include the introduction of themed special zones on weekends to create a distinctive ambience that will attract tourists.