Instagram users given new algorithm controls

Instagram recently unveiled a new Al-powered feature that lets users view and adjust the algorithm shaping their Reels feed, calling it a pioneering move towards greater user control.

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The Meta-owned app is introducing Your Algorithm, accessible through an icon in the upper right corner of Reels — a user’s video feed — which displays the topics Instagram believes users are interested in based on their viewing history.

In a blog post, Meta said users can now directly tell the platform which subjects they want to see more or less of, with recommendations adjusting accordingly in real time.