DS open to creating performance models to widen appeal

Firm's new chief executive admits addition of a performance flagship in the future could be good for business, writes Murray Scullion

- Murray Scullion

DS has hinted at introducing performance-focused models in a bid to ramp up its premium credentials.

Despite racing in Formula E for more than a decade and creating some racy concept cars, DS has yet to develop a fully fledged performance model.

However, speaking at the recent London ePrix, new chief executive Xavier Peugeot told Autocar he was thinking about bringing the idea to fruition.

"There is no closed debate, so why not?" Peugeot said. "It might be consistent for us to think about even more powerful versions of our models, of our engines, that would align with our commitment in Formula E."