Data quality concerns a barrier to adoption of AI

Only 18% of respondents in Thailand have adopted artificial intelligence (AI), while 73% are still considering it, citing data quality as a hurdle, according to a recent survey.

- SUCHIT LEEA-NGUANSUK

The Thai AI market is projected to reach 130 billion baht by 2030, growing at a compound annual growth rate of 18% from 48 billion in 2024, according to a white paper by the Thailand Development Research Institute (TDRI) in collaboration with the Electronic Transactions Development Agency (ETDA) and SAP, a market leader in enterprise software.

"Al technologies can drive this transformation by enhancing productivity, fostering innovation and enabling the development of smart factories, as well as helping to boost Thailand's carbon neutrality goals," said Saliltorn Thongmeensuk, senior research fellow at the TDRI.

With global AI in manufacturing projected to surge from US$5.94 billion in 2024 to more than $230 billion by 2034, Thailand is positioning itself to ride this wave of innovation.

Adoption of AI is set to expand rapidly for manufacturing companies in Thailand.

Despite just 18% of Thailand's wider business ecosystem adopting AI based on the ETDA survey of 580 respondents in 2024, the manufacturing sector is expected to see a rise in AI adoption of up to 15% by 2030.