CP AXTRA launches logistics partnership with CJ Logistics

Agreement utilises technology to improve the supply chain, writes Suchit Leesa-nguansuk

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FROM LEFT: Tirayu Songvetkasem, chief digital officer at CP ASTRA; Mr Tanit; Mr Shin; and Jonathan Song, global business chief executive of CJ Logistics during the announcement of the partnership.

CP AXTRA Plc has forged a strategic partnership with CJ Logistics to strengthen its leadership in Thailand's retail supply chain.

CP AXTRA is the operator of Asia's leading wholesale and retail brands Makro and Lotus's, while CJ Logistics is a South Korean logistics leader.

The partnership marks a major step towards accelerating their vision of leading both the offline and online retail landscape. The alliance is poised to transform Thailand's retail supply chain and solidify CP AXTRA's position in the rapidly expanding e-commerce market.

The collaboration brings together CP AXTRA's extensive retail and wholesale network with CJ Logistics' cutting-edge logistics technologies and global expertise to enhance CP AXTRA's end-to-end supply chain, accelerate its e-commerce fulfilment capabilities, and support both companies' ambitions for accelerated regional growth.

"This partnership marks a meaningful step forward - not only for our two companies, but also for the future of Thailand's retail and logistics landscape," said Tanit Chearavanont, group chief wholesale business officer at CP AXTRA.

Retail today is defined by speed, precision and advanced technology. This evolution demands supply chains that are faster, smarter, and more efficient, said Mr Tanit.

The partnership with CJ Logistics accelerates CP AXTRA's transformation into a retail tech leader by integrating world-class logistics solutions across CP AXTRA's operations, he said.

CJ Logistics is renowned for driving logistics innovation with artificial intelligence (AI), big data, robotics, and advanced fulfilment technologies.