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AI agents of transformation

Bangkok Post

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April 22, 2025

Major impact on businesses and employment foreseen within 12 to 24 months, PwC reports

A major shift is on the horizon for businesses, as PwC predicts that AI agents will boost productivity and cut product time-to-market by over 50%, especially in the financial services, retail and logistics sectors.

PwC Thailand also noted that the current workforce and future hiring trends will be impacted, urging business leaders to strategically balance profits with the effective integration of Al technologies.

Al agents are gaining global popularity for their ability to process data, make decisions and execute tasks for humans, said Pirata Phakdeesattayaphong, consulting partner at PwC Thailand.

Al agents reduce the need for human involvement and support employees in their daily work. While currently in the early stages of adoption, AI agents are expected to play a more significant role in Thai organisations soon.

"Al agents have the potential to elevate the collaboration between humans and Al beyond simple automation, and could unlock unprecedented productivity, innovation and efficiency within organisations," said Dr Pirata.

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