Agency upbeat on growth outlook for digital content

The value of Thailand's digital content industry is projected to reach 51.2 billion baht in 2025, 53.7 billion baht in 2026, and is trending towards 56.4 billion baht in 2027.

- KOMSAN TORTERMVASANA

Key drivers of this growth include technological advancements, rapid expansion of the digital market, and strong public-private cooperation in terms of development support, according to the Digital Economy Promotion Agency (depa).

These factors will play a crucial role in advancing Thailand's position as a leading regional digital content hub.

The value of the digital content industry stood at 50.6 billion baht in 2024, representing an average annual growth rate of 14%, reflectinglong-term stability and development potential.

These findings were drawn from a 2024 study of Thailand's digital content industry — covering games, animation, characters, and e-books — conducted by depa in collaboration with the Digital Content Association of Thailand (DCAT), the Thai Animation and Computer Graphics Association (TACGA), the Thai Game Software Industry Association (TGA), the Bangkok ACM SIGGRAPH Business Association, and IMC Outsourcing (Thailand).

Kasama Kongsamak, acting senior executive vice-president of depa, said 277 businesses were active in the country’s digital content sector in 2024.