Kuch kam mitha ho jaye?

Corporate firms and families in our city are shifting to healthier, sugar-free sweets as part of mindful gifting this Diwali

- | Kuldeep Tiwari

As diabetes and obesity become household problems, many Ahmedabad businesses and individuals are choosing healthy alternatives for Diwali gifts. Sugar-free sweets and millet-based cookies now top the list for corporate gifting.

Companies across pharmaceuticals, textiles, and finance sectors have moved away from traditional high-sugar sweets. Instead, they're selecting nutritious, low-calorie treats. This change reflects a wider movement towards thoughtful living and responsible gifting.

Aum Somaiya, founder of Soully and a young foodpreneur who makes “clean label” snacks, explained their approach. “We're bringing back homemade date bites tradition in a way that suits today’s health-conscious world.”