Viral Desai's "Tree Ganesha" Campaign

Enters Asia Book of Records

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Environmentalist Viral Desai, fondly called the Green Man of Surat, has made history with his “Tree Ganesha” campaign being officially recognized in the Asia Book of Records. The initiative, the world’s only religious-cultural celebration centred entirely on environmental conservation, has mobilized lakhs of youngsters to become “environment warriors.”

But behind this grand movement lies a deeply human story that shaped Desai’s vision. Years ago, at a medical camp in the tribal-dominated Dang district, Desai noticed something extraordinary not a single woman tested positive for breast cancer. Doctors attributed this to their close bond with nature, traditional lifestyle, and healthy environment.