Pioneering the Fusion of Tradition and Luxury in India's Fashion Renaissance

Redefining Indian fashion by intertwining Bollywood glamour with indigenous crafts, inspiring a legacy of cultural preservation and entrepreneurial vision

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In the intricate web of Indian fashion, one name stands as a vanguard, scripting an indelible narrative of revival, luxury, and socioeconomic empowerment - Manish Malhotra. Over three decades, Malhotra has etched his signature in the fashion cosmos, orchestrating a fusion of Bollywood glamour and indigenous crafts, contributing significantly to India's fashion landscape and economic vision.

Malhotra's journey symbolizes a synergy between Bollywood and local crafts, notably his endeavour in popularizing chikankari, a traditional craft, and giving it a contemporary flair. His vision was to mainstream this art form, turning it into a conversation starter on ramps, red carpets, and beyond. Speaking of this, he emphasizes, "The film industry helped in building chikankari's reputation and penetrating it to places one couldn't have imagined."