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Functional Pigments: Beyond Aesthetics.

Newsweek US

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March 21, 2025

CQV are bringing a new generation of pearlescent pigments, effect pigments and functional pigments to enable sustainable design and next generation technologies. By Daniel de Bomford

- By Daniel de Bomford

Functional Pigments: Beyond Aesthetics.

Multi-Aurora effect cosmetic application

In the world of pigments, colors and textures create a visual language that conveys both purpose and emotion. But the challenges of modern technology require not just visual beauty, but functional ability. An artist who is both painter and engineer can create a masterpiece both breathtakingly beautiful and immensely functional.

This is the essence of CQV, a South Korean company that seeks to fulfill aesthetic needs with functional material. Founded in 2000 and listed on the KOSDAQ in 2011, CQV is the market leader in pearlescent and metal pigments that go beyond appearance. These pigments enhance both the allure and performance in the automotive, industrial and cosmetics sector.

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