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Changing the Count
Newsweek US
|May 29, 2026
MLB viewership has surged in 2026, with national broadcasts drawing 44 percent more viewers than last year-the league's strongest showing in nearly a decade. The increase has been widely framed as a comeback. The drivers suggest something more structural.
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Nationally televised games on ESPN, Fox, NBC Sports and Netflix now average around 2.28 million viewers, the highest mark since 2017. The jump follows a significant overhaul in how Major League Baseball distributes and promotes its games. "The restructuring of the national rights...has increased the visibility," said Lisa Delpy Neirotti, director of the MS in Sport Management Program
Diese Geschichte stammt aus der May 29, 2026-Ausgabe von Newsweek US.
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