AMERICA'S BEST LOYALTY PROGRAMS 2025

LOYALTY PROGRAMS HAVE BECOME A CORNERSTONE of the modern shopping experience, offering perks and rewards designed to keep customers returning for more.

- Jennifer H. Cunningham,

From exclusive discounts to free products, these programs not only provide value to consumers, they also play a vital role in driving customer retention and brand loyalty. Industry experts predict the global loyalty market will grow from $13 billion in 2024 to $41 billion in 2032, reflecting its importance to both shoppers and businesses. With so many programs available, it can be challenging to determine which ones truly stand out. That's why Newsweek and Statista are proud to present America's Best Loyalty Programs 2025. For this year's ranking, we surveyed thousands of loyalty program members to uncover which offerings consistently deliver the most rewarding experiences.

Our methodology evaluated hundreds of programs across 39 categories measuring customer satisfaction, perceived value, customer support, trust, the likelihood of a member recommending a program to friends and family and overall benefits. Among the 275 companies and programs spotlighted in this ranking are 7 Brew Coffee's Rewards, Amazon's Visa credit card, Columbia's Greater Rewards, Pogo, Royal Farms' ROFO Rewards, Thorntons' Refreshing Rewards, Victoria's Secret Credit Card and Vitamin Shoppe's Healthy Awards. Whether you're looking to earn points on your next coffee run or find the best travel rewards for your next getaway, this ranking will help you maximize your benefits.