MOST TRUSTWORTHY COMPANIES IN AMERICA 2023

IN ANY GOOD RELATIONSHIP, THE ONE ESSENTIAL INGREDIENT is trust. It's hard to build, easy to lose and sometimes you think you have more of it than you really do.

- Nancy Cooper

According to a survey last year by the consulting firm PwC, 87 percent of business executives thought consumers had a high level of trust in their companies. The number of customers who actually said they did was just 30 percent. There was also a gap, though a smaller one, between the 84 percent of executives who thought their employees had a lot of trust in their businesses and the 69 percent of employees who did.