Leap Into Control

Pole vaulter Alysha Newman is among a number of female athletes who have turned to OnlyFans to take full ownership of their image and reach their goals

- by EILEEN FALKENBERGHULL

OLYMPIC POLE VAULTER ALYSHA NEWMAN IS taking control of her athletic career with the help of OnlyFans—which has become a means for professional sportswomen to find their voice, establish their personal brand and fund their dreams.

The platform may be more popularly known for its links to pornography, but it has gained a reputation for empowering content creators to craft personalized photos, videos and messages; interact directly with fans; and receive monetary compensation.

"I wanted full control over my image, my brand, and how I connect with fans. OnlyFans gave me that autonomy," Newman, who won bronze in the 2024 Summer Olympics and holds Canadian national and Commonwealth Games records, told Newsweek. "For years, athletes, especially women, have been told how to present themselves. I wanted to flip that narrative and own it. It's not just a platform for content, it's a platform for independence."

Athletes give their all in competition, but many quit before achieving as much success as they could have because they cannot afford to keep going. Experts have estimated that it can cost an athlete training for the Olympic Games around $100,000 per year for coaching alone. They also have to make time to train, narrowing job options.

Those competing in the world’s more popular sports often have an easier time finding sponsorship. Men’s sports tend to be better funded, with high-dollar broadcasting rights and sponsorship deals feeding their leagues and competitions. Plus, a larger audience translates to higher merchandise sales.