SHADES OF INSPIRATION

We get four people from different walks of life to share their compelling colour stories

- RIDHI KALE

"Red stands out"

PALAK SHAH, 33
FOUNDER & CEO, EKAYA BANARAS

Shah isn't just playing with colour—she's throwing a red carpet for the eyes. “I chose red because, it looks great on me,” she quips, adding that it's a hue so fierce it whispers power and femininity at the same time. For Shah, colour isn't merely an accessory—it's the entire show at Ekaya Banaras. “It's my happy place and the same for so many others,” she declares. With plans to drop an accessories line (and maybe even a menswear collection), Shah is clearly on a mission to prove that when it comes to style, colour is everything.

"Colour can bring out nostalgia"