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DESIGN'S NEW PLAYGROUND

India Today

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26th May, 2025

India’s coolest multi-brand stores are here to change the way you shop for your home

- RIDHI KALE

DESIGN'S NEW PLAYGROUND

There's a design renaissance brewing in India—craftsmanship, detailing, aesthetics, and function are finally vibing in perfect harmony. The latest sign? A new wave of multi-brand stores. But not your usual shop-in-shop snoozefests; we're talking about handpicked edits that celebrate the crème de la crème of design. Here are four new spaces that'll blow your socks off (and maybe your credit card limits too).

imageLUXE, WITH LOVE

Asian Paints has long been ahead of the curve, and with Nilaya Anthology—a 1,00,000 sq ft luxury design haven in Mumbai's mill district—they’re cementing that reputation. Spearheaded by creative director Pavitra Rajaram, it’s less store, more cultural experience, built on three pillars: curation, creation, and experience. “It’s not just a multi-brand store, it’s a cultural space, an anthology of design, craftsmanship, and storytelling,’ says Rajaram.

Housing 92 makers (think Kashmiri cushions, vintage silver, and names like Cassina, Ginori 1735, and Living Divani), it’s a layered, evolving edit of the best artisanal and international brands. Highlights? The Candle Library’s heady aromas, The Dining Room’s global ceramics, and The Cellar’s glass wonders. Plus, exclusive debuts like Nilufar and a showcase from the Sabyasachi Art Foundation. There’s even a chic co-working space for architects and designers.

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