Dressed to Impress

In an era dominated by sporty chronographs, Rolex introduces the Perpetual 1908—a dress watch that exudes elegance. We take a closer look at this remarkable timepiece, which shines a light on Rolex’s sophisticated craftsmanship 

- Amrita Katara

The year was 1908; Hans Wilsdorf had founded his watch company three years earlier and, that year, he finally filed its name in London: Rolex. Though the early years brought struggles, Wilsdorf ’s innovative designs were gaining attention. This year, more than a century since Wilsdorf cemented his company as a brand to watch, Rolex is revisiting its origins with an all-new Perpetual 1908, the first member of its soon-to-be unveiled collection of watches with perpetual rotors.