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M For Masterpiece
Robb Report Singapore
|August 2022
The Macallan M Collection, a testament to the brand's continuous drive for innovation, will be on display this month at lon Orchard's Atrium.
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THE MACALLAN HAS always been on solid ground literally and metaphorically. Founded in 1824 in the northeast of Scotland, the distillery has been producing fine single malts with immense personality for generations, garnering a legion of fans and adherents to the brand around the world. Its ethos is based on what it refers to as the Six Pillars, the 'foundation stones' upon which the brand has been built and that ensure its continued success.
The pillars encompass what lies at the heart of The Macallan, from the estate itself to the unusual 'curiously small' stills, the oak casks and on to the techniques of continuously and invariably creating masterpieces for discerning palates. According to Jaume Ferras, global creative director for The Macallan, the Six Pillars "embody all that is unique to The Macallan, together underpinning the renowned quality and rich character of our whisky". The remarkable new expressions for 2022 part of the M Collection - "tell the story of these unique attributes", adds Ferras.
Diese Geschichte stammt aus der August 2022-Ausgabe von Robb Report Singapore.
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