Luxury Has A New Address

Real estate giant M3M and luxury watchmaker Jacob & Co. to bring precision and passion under one luxurious roof with upcoming ultra-luxury residences.

- 

When a real estate giant and a luxury watchmaker come together, it seems like a vision too bold to be true. But M3M, one of India's leading real estate developers, turned their vision to build ultra-luxury residences in Noida into reality through a collaboration with Jacob & Co., the globally celebrated luxury watch and jewellery brand founded by Jacob Arabo. At the heart of this one-of-a-kind partnership is Aishwarya Bansal, promoter of M3M India, co-founder of Smartworld Developers, trustee of M3M Foundation, and board member of Kult.

Bansal chats with Robb Report India about this partnership, and her idea of luxury.

How did the collaboration between M3M and Jacob & Co. come about?

Some partnerships are born out of strategy; others out of a shared vision. The M3M x Jacob & Co. collaboration is the latter. My husband Pankaj's (promoter of M3M India, founder of Smartworld Developers) vision for M3M has always gone beyond building structures. It's about creating icons that redefine aspiration. When the idea of joining hands with Jacob & Co. emerged, it felt right. Both brands celebrate imagination, precision, and the art of storytelling—values that transcend industries. This partnership unites the spirit of Indian ambition with luxe artistry.

How does Jacob & Co.’s luxury DNA resonate with your vision at M3M?