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Midwest Living

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Winter 2024

THE UPPER MIDWEST (AND ESPECIALLY MINNEAPOLIS) IS FIRED UP OVER SAUNA CULTURE. HERE ARE 10 WAYS AND PLACES TO GET YOUR STEAM ON.

- JULIA SAYERS GOKHALE

HOT IN HERE

It's late January in Minneapolis, and there's a sea of people in bathing suits. Outside. Armed with beanies and boots, folks shuffle through a cluster of mobile saunas. Some watch the action from barrel saunas while others join guided experiences in larger cedar structures. Many emerge steaming and head straight for an icy dunk tank. The Sauna Village is part of The Great Northern, an annual arts and activism festival dedicated to celebrating winter. But in ways, this is business as usual in Minnesota.

The Nordic custom of sauna has always been a part of the state's identity. (Its oldest operational public sauna, the Ely Steam Sauna, has been open since 1915). Over the last several years, interest in thermic bathing has grown significantly as folks discover its potential health benefits (reduced blood pressure, muscle recovery, increased circulation). And recently, Minneapolis has cultivated its own take on the culture a little more social, a little more lively. It ignited, you might say, with John Pederson, who launched the 612 Sauna Society, a community-owned start-up, and subsequently Stokeyard Outfitters in 2017. That year, Stokeyard launched a Thermaculture program at the Hewing Hotel, featuring rooftop saunas and cold plunge tubs; the first Sauna Village at The Great Northern was held in 2023.

imagePederson who now works with Superior Sauna and Steam, a sauna supplier and showroom-worked with the city to secure permits for pop-up and permanent experiences. Now, Minneapolis has more quality public sauna experiences than any other city in the country.

WEITERE GESCHICHTEN VON Midwest Living

Midwest Living

Midwest Living

WE ARE ALL MADE OF STARS

LYING BENEATH a star-splashed sky is a gift from the universe available to anyone.

time to read

8 mins

Winter 2025

Midwest Living

Midwest Living

HIDDEN VALLEY

NESTLED NORTH OF SANTA BARBARA, CALIFORNIA, THE CUYUMA RIVER VALLEY LURES TRAVELERS WITH COOL LODGINGS, AN EMERGING ART SCENE, AND MAGNIFICENT SPRING WILDFLOWERS.

time to read

5 mins

Winter 2025

Midwest Living

WRAP ARTIST

WHETHER USED AS GIFT WRAP, IMPROVISED TOTES, OR FASHION ACCESSORIES, KEIKO KIRA'S FABRIC WRAPS SHOW THAT BEAUTY CAN TAKE ANY FORM—OVER AND OVER.

time to read

3 mins

Winter 2025

Midwest Living

Midwest Living

ROLL WITH IT

A GOOD HOLIDAY STORY NEVER STARTS WITH THINGS GOING RIGHT. SO HERE'S TO THE FAILED PLUMBING, THE BAKING MISHAPS, AND ALL THE LAUGHS AND LOVE IN BETWEEN

time to read

2 mins

Winter 2025

Midwest Living

Midwest Living

A Merry Midwest GIFT GUIDE

FEATURING 20 LOCALLY MADE PRODUCTS WE LOVE— AND SOME STORIES BEHIND THEM.

time to read

5 mins

Winter 2025

Midwest Living

Midwest Living

HOMEGROWN HOLIDAYS

FOURTH-GENERATION IOWA FARMER KALEB WYSE MAY NOT TEND CROPS, BUT HE'S DEEPLY ROOTED IN THE FAMILY HOMESTEAD—AND SOWING INSPIRATION FOR LEGIONS OF LOYAL FANS.

time to read

3 mins

Winter 2025

Midwest Living

Midwest Living

SMALL TALK

SLOW DOWN AND IMMERSE YOURSELF WITH THE LOCALS IN ONE OF THESE INVITING LITTLE TOWNS—POPULATIONS LESS THAN 25,000—THAT ARE GUARANTEED TO WARM UP YOUR WINTER.

time to read

2 mins

Winter 2025

Midwest Living

Midwest Living

POIGNANT PALETTE

CHEERFUL, FOIL-WRAPPED POINSETTIAS ARE A HOLIDAY FIXTURE—AND NEW COLOR OPTIONS GO WAY BEYOND RED.

time to read

1 mins

Winter 2025

Midwest Living

Midwest Living

CENTER STAGE

DON'T GIVE YOUR REGARDS TO BROADWAY-THESE MIDWEST THEATERS STEAL THE SHOW.

time to read

7 mins

Winter 2025

Midwest Living

Midwest Living

THE BUZZ

HOT OFF THE MINDS OF MIDWEST TRAVEL WRITERS: A FRESH LOOK AT WHERE TO EAT, DRINK, PLAY, AND STAY AROUND THE REGION.

time to read

5 mins

Winter 2025

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