Crafting Everyday Ease

From its Paris atelier to the heart of Mumbai, Patou celebrates women with individualistic expression and a penchant for timeless elegance.

- By SHIVPRIYA BAJPAI

Upon entering Galeries Lafayette in Fort, Mumbai, I was extremely pleased with the interiors—it was a reflection of Indian craftsmanship blended seamlessly with the French heritage.

So playful, joyful, and rich, and I said to myself, ‘Patou was meant to be here in India’,” Guillaume Henry, the Creative Director of the French luxury brand, tells me as we catch up on Zoom. Henry’s zest reflects in the brand’s philosophy and aesthetic alike. Founded in 1914 by Jean Patou, the young couturier wanted to free women from the confinement of restrictive clothing. He designed dresses without corsets, chic skirts, and introduced a sports line. A century later, the joy and ease of dressing persists.

“When I relaunched the brand with the team, seven years ago, I was clear that nobody was waiting for Patou to come back. The only reason that the brand could reappear was if it had something unique to offer. The idea was to create a realistic wardrobe for the contemporary woman,” Henry reflects. He found his muse, and eventually customers in his girl best friends. “I’m a better designer when I know the woman I dress. So, it translated into a joyful wardrobe with colourful, playful, and creative details. It was about fantasy, joy, enthusiasm, and fashion; not the kind that would scream for attention, but one with soul and spirit.”