THE NEXT CHAPTER

Samsung is once again raising the bar, this time with the highly anticipated launch of the Galaxy S25 Series—the brand's boldest step into the future of mobile AI. The newly revealed Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 smartphones are designed to be your true AI companion, effortlessly understanding context and enhancing your daily life in ways we've never seen before.

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Imagine asking your phone to find an old picture or your favourite sports team's schedule, and it not only delivers the result but also offers helpful next steps—without needing to ask. It's a seamless experience, whether you're navigating apps or adjusting settings with natural language commands. Samsung's One UI 7 takes center stage here, acting as the AI-first platform for the S25 series, making interactions feel more fluid and natural. Samsung has gone a step further with Gemini, which is the next evolution of AI interaction.